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Thursday, October 25 • 1:25pm - 2:05pm
(Panel) Ethical Considerations in Designing for Financial Behavior Change

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When Facebook launched its News Feed feature in 2006, they thought it would bring people closer together. What they found was the algorithms designed to show people what they wanted worked a little too well, creating information bubbles rarely pierced by opposing viewpoints and unintentionally creating polarized sub-communities.
 
Every time we design a product to change people’s financial behaviors, we have the potential to create another version of the Facebook “News Feed”; a product with good intentions that fails to account for bad actors, worst case scenarios, and with flaws in the underlying design that could produce unintended results. When we design for behavior change, we must wrestle with ethical dilemmas ranging from the obvious to the subtle. On this panel, we explore what we can do in our roles as behavior change experts and designer leaders to create products that don’t produce unintended results because of inherent biases.

Speakers
avatar for Jen Briselli

Jen Briselli

VP, Experience Strategy & Service Design, Mad*Pow
As VP, Experience Strategy & Service Design at Mad*Pow, Jen Briselli leverages experience strategy and design thinking to create innovative financial experiences and compelling digital solutions that are good for people and good for business. She has an insatiable curiosity and passion... Read More →
avatar for Carly França

Carly França

Director, UX Design, Fidelity Labs
Carly França was raised on the mean country roads of Boise, Idaho. She Studied Graphic Design and Advertising Design at the Art Institute of Colorado and the Art Institute of San Diego, CA. She spent her most formidable years working for a local marketing automation software startup... Read More →
avatar for Amy Bucher, Ph.D.

Amy Bucher, Ph.D.

Behavior Change Design Director, Mad*Pow
Amy Bucher, Ph.D., works in Behavior Change Design at Mad*Pow, a purpose-driven strategic design agency in Boston. Amy focuses on crafting engaging and motivating experiences that help people change behaviors that contribute to physical, mental, and financial health and well-being... Read More →
avatar for Matthew Rutledge, Ph.D.

Matthew Rutledge, Ph.D.

Associate Professor, Boston College Department of Economics
Matthew S. Rutledge is an associate professor of the practice in the Boston College Department of Economics, where he teaches courses in statistics, microeconomic theory, and the public policy of aging.  He is also a research fellow at the Center for Retirement Research at Boston... Read More →
avatar for Danielle Blanch Hartigan, PhD

Danielle Blanch Hartigan, PhD

Assistant Professor, Behavioral Scientist, Bentley University
Danielle Blanch Hartigan, PhD, MPH is an Assistant Professor in the Department of Natural and Applied Sciences at Bentley University in Waltham, MA.  She is Director of Bentley’s Health Thought Leadership Network (www.bentley.edu/healthTLN), a collaborative network of Bentley faculty and external stakeholders bridging boundaries of academia and industry to empower healthcare change. Her interdisciplinary research in psychology and public health aims to improve the patient experience and foster patient-centered care through better communication. Dr. Blanch Hartigan has a PhD in... Read More →
avatar for Skyler Place, PhD

Skyler Place, PhD

Chief Behavioral Science Officer, Cogito
Dr. Skyler Place combines decades of psychological theory with cutting edge behavioral data to drive positive behavior change. He influences product capabilities and provides thought leadership to clients within enterprise sales and service operations. His team of behavioral scientists... Read More →


Thursday October 25, 2018 1:25pm - 2:05pm PDT
Forum

Attendees (5)