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Thursday, October 25 • 2:55pm - 3:20pm
How we Misthink Money, Behavioral insights from author Jeff Kreisler, PeopleScience.com

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Dollars and (Non)Sense
Why do your clients think about money and make the irrational financial decisions that they do? How can behavioral economics help you reframe their choices for better outcomes?
Jeff Kreisler – Editor-in-Chief of PeopleScience.com and award-winning co-author of "Dollars and Sense” – shares the practical and entertaining insights of behavioral science to help create better financial decision-making structures for the irrational and illogical among us. 
In his talk and Q&A, Jeff exposes and explores the hidden forces that secretly drive choices about money. He explains why irrational behavior often interferes with best intentions when it comes to managing finances, saving and investing.
Why don’t we value our future comfort and security as much as our present pleasure and spending?  Why does paying for things often feel like it causes physical pain? Why do complex financial options cause us to make irrational financial choices? We’ll explore these questions and more as we get to the heart of our financial decision making process.
Fascinating, engaging, funny, and essential, Dollars and Sense is a sound investment, providing the practical tools we need to help ourselves and our clients’ understand and improve financial choices, save and spend smarter, and ultimately live better.

avatar for Jeff Kreisler

Jeff Kreisler

Editor in Chief, PeopleScience.com
Jeff Kreisler is just a typical Princeton educated lawyer turned award-winning comedian, best-selling author and champion for behavioral economics. His second book, Dollars And Sense: How We Misthink Money and How To Spend Smarter – co-authored with Dan Ariely – was dubbed... Read More →

Thursday October 25, 2018 2:55pm - 3:20pm PDT

Attendees (4)