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Thursday, October 25 • 11:35am - 12:00pm
Communicating design value to business leaders; perception is everything!

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Congratulations design leaders! With the popularity of Design Thinking, Design Sprints, Human-Centered Design, etc., and the business impact design has created for companies like Apple, Intuit, Ford, Nike, Whirlpool, and Domino’s, Design has earned its seat at the table. We made it!

But with great success, comes greater expectations. As design leaders have taken their seats, built organizations to support them, and incorporated design into organizational ways of working, business leaders continue to struggle with understanding the value design brings to everyday processes, funding decisions, resource allocation, and overall business viability. At this table, design leaders are often outmatched by their counterparts in articulating the value of design while design work is going on. Without being able to clearly articulate that value, design leaders run the risk of being pushed back into service line or peripheral entities.

In this talk, Ryan will review his approaches to connect design success to business success, to use design skills to develop business potential, and to justify design keeping a seat at the table.


Speakers
avatar for Ryan Rumsey

Ryan Rumsey

AVP, Experience Strategy, USAA
Ryan is the AVP of Experience Strategy at USAA. In this role, Ryan leads the Experience Strategy team in providing management consultancy services for how experiences drive market differentiation. Specifically, this team consults with business leaders across USAA on the choices that... Read More →


Thursday October 25, 2018 11:35am - 12:00pm PDT
Forum

Attendees (5)