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Thursday, October 25 • 2:30pm - 2:55pm
Designing for Women Isn’t “Pinkwashing”

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Designing for Women Isn’t “Pinkwashing”
When Ellevest set out to create a financial services company geared toward women — in an industry dominated by older white men — they knew they had to start the design process from scratch. This session will discuss why Ellevest spent thousands of hours researching how women really make money decisions — and how their findings destroyed a lot of stereotypes. The result? Anything but Lady Doritos.

avatar for Melissa Cullens

Melissa Cullens

Chief Design Officer, Ellevest

Thursday October 25, 2018 2:30pm - 2:55pm PDT

Attendees (4)