avatar for Dustin DiTommaso

Dustin DiTommaso

SVP, Behavior Change Design
Boston, Massachusetts
Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted behavior change interventions, products, and services. His client portfolio includes partnerships with a range of innovative start-ups, non-profits, government agencies, and Fortune 500 companies across domains; including healthcare, financial services, education, and social impact.

Dustin is most interested in exploring collaborative, multi-disciplinary approaches to furthering our understanding of human behavior, developing tools and methods to improve the design and evaluation of effective and ethical behavior change interventions, and applying these advances to grand challenges of global health, justice, equality, financial security, life-long learning and climate change.
Dustin is a founding member of the U.S. Behavioral Science and Policy Association, scientific committee member of University College London’s Centre for Behaviour Change, contributor to UCL-CBC ‘s Theories & Techniques working group and a member of the European Health Futures Foundation.
He regularly speaks and facilitates workshops at industry/academic conferences and institutions. and his work has garnered awards and recognition by a number of organizations throughout the years. In 2016, he joined the faculty at Rhode Island School of Design as an Adjunct Professor of Behavior Change Design, training the next generation of designers to think and work like (and with) scientists in designing solutions for population-level social impact.

Dustin got his start at the pioneering MIT Media Lab and Center for Advanced Visual Studies collaborative -- Botticelli Interactive -- where he spent five years working on bleeding-edge, immersive experiences for cultural learning and enrichment, followed by a transition to designing motivational affordances in primary through advanced-degree educational technology and online courseware at VPG integrated media. In 2009, he joined Mad*Pow with the mission to help organizations develop person-centered offerings for improving wellbeing and positive functioning.