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avatar for Ryan Rumsey

Ryan Rumsey

USAA
AVP, Experience Strategy
Ryan is the AVP of Experience Strategy at USAA. In this role, Ryan leads the Experience Strategy team in providing management consultancy services for how experiences drive market differentiation. Specifically, this team consults with business leaders across USAA on the choices that need to be made to define the desired behaviors, feelings, and actions that drive members and employees to choose USAA experiences over competing offers.

In addition to working at USAA, Ryan is currently serving on Forrester’s Customer Experience Council. Prior to USAA, he has held leadership roles for Apple, Electronic Arts, the Nestlé Institute of Health Sciences, and Comcast, with his primary focus on building design and product teams, processes, visions, and strategies focused on the intersection of User Experience (UX), Customer Experience (CX), and Design. He has over 19+ years of experience in delivering large-scale solutions across a wide variety of industries, including Financial Services, Healthcare, Consumer Electronics, Entertainment, and Online Services.

A father of three, a husband, and an avid fan of the Liverpool Football Club, Ryan is a frequent writer and speaker, sharing his experiences with audiences across the globe at events like Tedx, Creative Mornings, Break Conference, CanUX, UX Cambridge, UX Lausanne, and more.

My Speakers Sessions

Thursday, October 25
 

11:35am PDT